Little Wild is a children’s clothing brand project inspired by the tiny creatures found at the bottom of the garden. The brand was created around a simple idea: encouraging children to replace fear with curiosity and discover the wonder in the natural world around them.

The identity combines playful typography, hand-painted creepy-crawly illustrations and an earthy colour palette to create a visual style that feels adventurous, nostalgic and childlike without feeling overly juvenile. Beetles, ladybirds, caterpillars and other garden inhabitants become friendly characters appearing across clothing, packaging, patterns, stickers and campaign imagery.

From the “Look Closer” messaging to the nature-inspired apparel, every element encourages little explorers to get outside, get muddy and see creepy crawlies a little differently.